Waking up with Archer Farms Fair Trade Coffee!


Enjoy Target's Archer Farms Fair Trade Coffee!

Enjoy Target’s Archer Farms Fair Trade Coffee!

You can make a difference by drinking quality coffee, and you can get it at Target! Today, I brewed two pots of Archer Farms Fair Trade/Organic Nicaraguan Ground Coffee. This is a light, subtle coffee, perfect for a wind-down evening cup of jo. Adding sugar and cream to it takes over the flavor, so if you’re one of those people who likes caffeinated sugar-milk, this coffee would work well for you.

I like my coffee black, but with little acidity. This one covered both those bases, but I would have liked a little stronger coffee flavor. In addition, you pay a bit more for Fair Trade coffee; the 12 ounces of ground Archer Farms Coffee cost me about $12. I would give it three stars out of five.

What is Fair Trade?

Fair Trade Coffee “guarantees farmers a minimum price, and links farmers directly with importers, creating long-term sustainability. Through Fair Trade, farmers earn better incomes, allowing them to hold on to their land and invest in quality” (Fair Trade Coffee USA).

By drinking fair trade coffee, you can promote social justice. Some of the world’s richest coffee comes from the poorest regions of the planet. Many farmers do not know the value of their coffee beans, and so they are vulnerable to businessmen who will buy their coffee for much less than it’s worth. Child labor is also widespread on coffee farms because most farms are small and cannot afford to hire outside help.  Fair Trade is a system that attempts to give farmers a minimum price so that the farmers actually earn an income that they can put back into making their farms better and more profitable.


3 thoughts on “Waking up with Archer Farms Fair Trade Coffee!

  1. Interesting, but as a non-coffee drinker, is there any information about exactly where this coffee comes from and who it benefits? If it’s Archer Farms brand, does Target oversee it being fair trade?

  2. My friend was just telling me how good the Archer Farms fair trade coffee is! I’ll have to pick up a bag & try it out. Sometimes they have sample size bags, too.

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